rizwan – Millennium Advertising Agency

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rizwan — Wed, 01 Nov 2023 04:41:19 +0000

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BENEFITS OF HAVING A STRONG BRAND IDENTITY

rizwan — Sat, 28 Jan 2023 07:45:54 +0000

A brand is believed to be the intangible asset and yet the most valuable asset of the company. Every year millions of startups are set up every year that roughly constitutes to about 3-4 startups are set up every second. Now, you might be wondering what happens to these startups. Almost 90% of these startups fail, and a majority of those that survive are not able to create a brand name for themselves.

Having a strong brand identity is quite necessary to have a successful business. A strong brand identity helps the business in many ways. Here are some of the ways in which having a brand identity can help you in the long run.

Helps influence customers

Having a brand name helps influence the customers. Even the dedicated customers of your competitors on hearing the positive reviews of your products may tend towards your product and give it a try if you have a good brand name. In some of the cases, these act as replacement options to the original products. For example, Let’s consider that you are planning to have a sip of Coke and you cannot find one. If you are provided with two alternatives, i.e., Pepsi and an unknown product. A majority of the people will opt for Pepsi as it is quite a reputable brand and has created a name for itself. Even the users who have no information about the quality of Pepsi will opt for the same as they have an idea that these are quite similar.

Builds Loyalty and Trust

A strong, unique brand image is an essential part of building a good relationship with customers. If they feel that you both share the same values, they’ll be attracted to your brand and will likely feel comfortable choosing you over the competition.

Helps extend the business

The brand name also helps in extending the business. Any businessmen wish to expand their business and want to reach a large number of people. The brand helps you to achieve this goal as using this helps you to reach a large number of people. A number of other big and small business want to become a part of your business. This can help you to extend your reach to different areas. This further increases your sales and provides huge benefits. McDonald’s has been able to open their chains in different parts of the world. Not only that, but they also pay a certain amount of fees and make arrangements of the location for the same.

Increase in sales

With the increase in the brand name, the sales increase rapidly as more and more users come to know and believe in the services provided by the organization. Along with the same, it also helps to reach a large number of people thereby leading to the increase in the number of sales. This helps increase the revenue of the company and helps in further growth.

Creates an identity bigger than the person

A brand helps you to reach a large number of people and is always bigger than the identity of a person. Let’s undertake the example of Facebook and Mark Zuckerberg. Both of these are quite popular. But even normal Facebook users or nonusers know about Facebook even though they might have no idea of its founder. Only a few dedicated users know about Mark Zuckerberg. The identity and the popularity of the same can also be attributed to Facebook. Hence the brands help you to create an identity bigger than the person. This, in turn, makes easier for the person to get identified with a brand.

Increase the worth of the company

In the terms of accounts, the brand of the company is an intangible asset and yet is the most valuable one. The company has a good brand name has more worth than a similar company with the same resources available at its disposal. Let’s take the case of WhatsApp. In this case, similar apps have not been able to get such acquisition amounts even though they had similar hardware and software resources. It is because of the brand name of WhatsApp.

As we have come to know the benefits of having a strong brand name and hence conclude that it yields better returns. Now a major question arises, how to create a strong brand name.

Behind the scenes of creating a UI kit

rizwan — Fri, 16 Apr 2021 12:48:04 +0000

Creating a UI (user interface) kit is a complex process that involves a lot of planning, design, and development. Here’s a look at the key steps involved in creating a UI kit, and what goes on behind the scenes:

Planning: Before any design work can begin, the team will need to plan out the UI kit. This includes determining the scope of the project, setting goals and objectives, and identifying the target audience. The team will also need to determine which platforms and devices the UI kit will be used on, as well as any specific features or functionality that will be required.
Design: Once the planning phase is complete, the design team can begin creating the UI elements. This includes designing buttons, forms, navigation, and other elements that will be used throughout the UI kit. The design team will also create a style guide, which outlines the colors, typography, and other design elements that will be used throughout the kit.
Development: After the design phase is complete, the development team will begin building the UI kit. This involves creating the HTML, CSS, and JavaScript code that will be used to bring the design to life. The development team will also test the UI kit on different platforms and devices to ensure that it looks and works correctly.
Testing and Quality Assurance: Once the development phase is complete, the team will test the UI kit to ensure that it is free of bugs and that it meets the goals and objectives set out in the planning phase. This includes testing the UI kit on different browsers, devices, and screen resolutions to ensure that it looks and works correctly.
Maintenance: After the UI kit is released, the team will need to maintain it. This includes fixing bugs, updating the UI elements to keep up with design trends, and making sure that the kit continues to work correctly on different platforms and devices.

Creating a UI kit is a time-consuming and complex process, but the end result is a valuable tool that can be used to create consistent and professional-looking user interfaces. It is a combination of both design and development skills. The final UI kit should be easy to use, visually appealing and should provide a seamless user experience.

Five integrations to help your product team collaborate better

rizwan — Mon, 12 Apr 2021 16:24:15 +0000

Collaboration is key for product teams to be successful in delivering high-quality products on time and within budget. However, with so many tools and platforms available, it can be difficult to know which integrations will help your team work together more efficiently. Here are five integrations that can help your product team collaborate better:

Asana: Asana is a project management tool that allows teams to track tasks, deadlines, and progress in one central location. It also allows team members to communicate and collaborate on tasks in real-time, making it an ideal tool for product teams that need to stay on top of multiple projects at once.
Slack: Slack is a communication tool that allows teams to chat, share files, and collaborate in real-time. It also integrates with other tools, such as Asana, to provide a centralized location for all team communications. This helps keep everyone on the same page and ensures that important information isn’t missed.
Google Drive: Google Drive is a cloud-based storage and collaboration tool that allows teams to share and work on documents in real-time. It also allows for easy version control, so team members can see who made changes to a document and when.
Zoom: Zoom is a video conferencing tool that allows teams to meet and collaborate remotely. It has a variety of features such as screen sharing, recording, and breakout rooms that make it easy for teams to work together, even when they’re not in the same location.
Jira: Jira is a project management tool that allows teams to track bugs, issues, and feature requests in one central location. It also allows teams to prioritize and assign tasks, and it integrates with other tools like Slack and Google Drive to provide a seamless workflow.

These are just a few of the many integrations available to help product teams collaborate better. By choosing the right tools and integrating them into your workflow, your team will be able to work together more efficiently, resulting in better product outcomes.

In conclusion, the right integrations can help streamline the collaboration process, improve communication and productivity, and ultimately, help your product team deliver better results. It’s important to evaluate your team’s needs and choose the tools that best fit your workflow and processes.

Exciting new tools for designers

rizwan — Mon, 12 Apr 2021 16:23:33 +0000

Designers are constantly on the lookout for new tools to help them create beautiful and effective designs. Here are a few of the most exciting new tools for designers that have recently been released:

Figma: Figma is a cloud-based design tool that allows multiple users to collaborate on a project in real-time. It has a user-friendly interface and offers a wide range of features, including vector networks, prototyping, and design components.
Adobe XD: Adobe XD is another popular design tool that allows designers to create wireframes, prototypes, and high-fidelity mockups for web and mobile apps. It offers a wide range of design elements and allows for easy collaboration with other team members.
InVision Studio: InVision Studio is a powerful design tool that offers a wide range of features, including vector networks, prototyping, and animation. It also allows designers to easily share their work with others and get feedback.
Procreate: Procreate is an iPad-based painting and drawing app that offers a wide range of brushes and tools, including pencils, markers, and airbrushes. It also offers a wide range of layers and filters, making it a powerful tool for digital art and design.
Sketch: Sketch is a vector-based design tool that is popular among web and UI designers. It offers a wide range of design elements and allows for easy collaboration with other team members.

These are just a few of the exciting new tools for designers that have recently been released. With their user-friendly interfaces and powerful features, they are sure to help designers create beautiful and effective designs.